The Originator of Decorative Concrete Coating Systems... since 1972!

About STARDEK

Color-Crown Corporation, manufacturer of STARDEK Concrete Coatings Products has been the leader in the Decorative Concrete Industry since 1972. As one of the original three companies (and the only one still in existence), STARDEK’s unique coatings have truly been the standard in the industry for over thirty-five years.

Although many “Crete-of-the-weeks” claim to be innovators, they simply emulate the coating materials and systems developed by STARDEK as early as the 1970s. With a complete line of residential and commercial products, we pride ourselves in being the only decorative concrete coating manufacturer that can show you over 7000 completed jobs within minutes of our headquarters in Tampa, Florida. Having numerous brochures, free samples, individualized websites, and over thirteen systems, STARDEK is truly a one stop shop for all your coatings needs.

Our job is to see that you have all the necessary tools to succeed and that is a responsibility we take very seriously. Unlike other companies that make you pay for training or require a large purchase prior to attending their classes, there is no training or crippling royalty fees in order to sign up. For only a minimal deposit, refunded towards your first order of $2500 or more, we offer a one-day training course to learn the
STARDEK I and STARDEK II system. For the novice who is serious about starting their own decorative concrete business we offer a four-day program which covers all thirteen systems, business operations, the marketing of your company and the installation of our great products!

History of STARDEK

The business began in March 1971, by founder Robert Cole. Cole spent the first few years experimenting with materials and techniques for applying permanent color coatings to concrete decks. During his trialing; he invented the pattern roller, thus creating new designs which marked the beginning of the decorative concrete enterprise. By the end of the decade, application techniques were perfected, and special materials were tested and improved. Not only did this lead to a network of Color-Crown dealerships throughout the country, but it also helped pioneer many of the basic methods now in use by the decorative concrete industry.

STARDEK Staff

Together our technical staff has nearly 150 years experience in Decorative Concrete. We are an active participant on the Decorative Concrete Forums and have leadership roles in many trade organizations to which we are members. Recognized as one of Entrepreneur Magazine’s “Top Business Opportunities” and Small Business Opportunities Magazine’s “Top Home Based Businesses,” STARDEK has helped thousands realize that dreams of owning their own business can be a reality. Because we strive for excellence in customer service as well as in professional technical assistance we are proud to be lead by only the best in the business.

Edward P. Benus (President)

Edward Benus, President of Color-Crown Corporation, is a member of the National Association of Home Builders, The National Spa and Pool Association, The Southern Society of Coating Technology, The Florida Paint Council, and a founding member of the Decorative Concrete Council. He occupies leadership roles on many committees and is a strong advocate for this industry by use of his many political associates. Unlike other companies, which only offer salesmen to assist you, Ed has been in the coating industry for over thirty years and is a true expert in helping others build their business as well as how to apply almost any coating system. His great knowledge with hands on experience enables him to give you the technical advice you need to apply our products with confidence.


Jeffrey R. Griffin (Chief Operating Officer)

Jeffrey Griffin, Chief Operating Officer, was a board member of both the American Society of Concrete Contractors and the Decorative Concrete Council. He was a past President of the Southern Society of Coatings Technology Central Florida Section. He is currently an active member of these organizations as well as many others. Jeff attended Coatings Chemistry classes at the University of Missouri and the University of South Florida. His on-the-job experience and nearly 30 year history with the company provides the professional technical assistance to get the job done.


TRAINING…

Today, decorative concrete is such a desired and flourishing industry that Color-Crown has STARDEK installations in every state, as well as around the globe in places such as Russia, Africa, the Caribbean, Europe, Central and South America, this is why in the early nineties, we started our STARDEK training program, offering free education without obligation to entrepreneurs from around the country.

It is a unique challenge to present almost 150 “man years” of “on the job” experience into a comprehensive and successful training program. STARDEK’S training is designed to meet the needs of both the novice as well as those who are currently applying decorative concrete.

Our job is to see that you have all the necessary tools to succeed and that is a responsibility we take very seriously. Unlike other companies that make you pay for training or require a large purchase prior to attending their classes, there is no training or crippling royalty fees in order to sign up. For only a minimal deposit, refunded towards your first order of materials, we offer a one day class which only covers Surface Prep, STARDEK I and STARDEK II, and for those that are serious about starting in the decorative concrete industry, we offer a complete four-day training course which covers business operations, the marketing of your company and the installation of great products!

STARDEK Products…

With the most versatile coating products available, we are committed to manufacturing only the best. STARDEK products are oil and grease resistant, mildew resistant, and long lasting.

Setting the standard for the industry, we produce products that are applicable in all climates.

STARDEK’s popular products include:


Innovative Software…

Offering the full STARDEK collection of colors and designs, the company is committed to an ambitious development program, which includes direct mail, national print advertising, and international trade-show exhibitions. Because we have a reputation for up-to-date technology in advertising and promotion, we are now offering you the most advanced software for all your business needs.

STARVISION:

We were the first in the industry to assist in the development and introduce the virtual imaging software, StarVision. This program allows you to take a picture of a prospective customer’s job and then with the use of a computer, show your customer what it would look like once completed with STARDEK products. Many have tried to copy, but none have matched the expertise of this program.

STARDEK ESTIMATOR:

Make accurate ordering a reality with the STARDEK Estimating Software. The Stardek Estimator is created using the latest computer technology. It allows you to create material lists, purchase orders, proposals and contracts!

STARDEK TRAINING CD:

Learn from the pros with the STARDEK Training CD! Become skilled with techniques and applications for all STARDEK’s products, or simply refresh your memory on things you may have missed during training.

WEEKEND MAKEOVER CD:

We also offer the Weekend Makeover CD, recorded live on television for the Weekend Makeover Show. Like the STARDEK Training CD, this CD may be used to show you more of what you can do, or to show clients what can be done to make their concrete beautiful.